Top 5 Benefits of Digital Advertising for Small Businesses

A small business without a digital advertising strategy is like a ship with no captain.

Sounds like an exaggeration?

Not when you consider the stakes involved. More than two billion people are expected to make their purchase online by 2021.

This huge figure includes both products and services.

Looking at numbers alone, there is a large audience online that your small business can tap into.

With the right digital advertising strategy in place, your business can really see an increase in results, whether that’s sales, leads or something else.

Continue reading “Top 5 Benefits of Digital Advertising for Small Businesses”

10 Important 2019 SEO Trends You Need to Know

It’s time to take our annual look at what’s ahead for SEO professionals in 2019.

What SEO strategies and tactics will work and help you dominate in the SERPs and earn more revenue in 2019?

Here are 10 important trends you need to know in 2019, according to 47 of today’s top SEO professionals.

1. Understand Your Audience & User Intent

Does your audience prefer text? Images? Video? Audio.

Knowing this will all be more important than ever in 2019, according to our experts.

Continue reading “10 Important 2019 SEO Trends You Need to Know”

Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

  • Because it gives new readers context. What are you about? Why should they read your blog?
  • Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

  • Why are you blogging publicly, rather than keeping a personal journal?
  • What topics do you think you’ll write about?
  • Who would you love to connect with via your blog?
  • If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.

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